Consumer Free and Paid Content entwickeln sich zu den neuen Durchstartern der Medien- und Entertainment-Branche und werfen die Online-Werbung vom Thron. Wachstumsraten von bis zu 32% im Jahr 2008 wurden allein im Paid-Bereich verzeichnet. Panels wie "Communities in der Medien-Welt" oder "Omnipräsenter Video Markt boomt" als auch "Digital Natives erobern die Welt" runden die Themenvielfalt ab. Der diesjährige Fachkongress GFM: Consumer Content, der am 18. August 2009 zeitgleich zur "GamesCom" in Köln stattfindet, zeigt auf wie Marken und Medien den Konsumenten mit neuen digitalen Verbreitungsinstrumenten zielgerichtet ansprechen können.
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