Zusammengefasste Ergebnisse über die Zukunft des mobilen Medienkanals und welche Veränderungen der mobile Markt benötigt. Dies wurde auf der diesjährigen 4. Mobile Advertise Convention und dem 7. Mobile Content Day, die am 28. und 29. Januar im Münchener Konferenzzentrum stattfanden, trafen sich an beiden Tagen 320 Entscheider der Mobile, Werbe- und Medienwelt zum anregenden Gedankenaustausch. Die beiden hochkarätig besetzten Panel-Diskussionen machten vor allem eines offenbar: der mobile Medienkanal hat seine große Zukunft erst noch vor sich und Flatrates würden die Marktdurchdringung vereinfachen.
Kurze Wiedergabe der beiden Panels.
- Panel 1. Tag: Michael Stenberg, Yahoo! Deutschland GmbH; Prof. Dr. Clemens Rrt, Ressdcyghab Bkpftya; Wxlbltdk Heajm, Iohphxdno; Bbdyize Latabhfm, Vyrhsxodjg MAK Drvjadn
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Kurze Wiedergabe der beiden Panels.
- Panel 1. Tag: Michael Stenberg, Yahoo! Deutschland GmbH; Prof. Dr. Clemens Rrt, Ressdcyghab Bkpftya; Wxlbltdk Heajm, Iohphxdno; Bbdyize Latabhfm, Vyrhsxodjg MAK Drvjadn
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