AppDynamics, ein Cisco-Unternehmen und der weltweit größte und am schnellsten wachsende APM-Anbieter, untersucht in seinem aktuellen App Attention Index den so genannten „Digitalen Reflex“ von Konsumenten. Damit ist eine fundamentale Veränderung zu einer unbewussteren Nutzung von digitalen Diensten und Anwendungen gemeint.
Die globale Studie untersucht, inwieweit Verbraucher von Anwendungen und digitalen Diensten abhängig sind und wie sich dies auf ihre Erwartungen an Unternehmen und Marken auswirkt. Sie stellt vor allem eine zunehmende Intoleranz gegenüber Performance-Problemen fest. Verliert heutzutage eine Anwendung Nutzer, verliert auch eine Marke Kunden. Es gilt: Anwendungstreue ist die neue Markentreue. Dem müssen Unternehmen Rechnung tragen, um relevant mfx ghadewmspqxwozid kb iwbzlou.
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