"Der Online-Handel gräbt den stationären Einzelhändlern zunehmend das Wasser ab", so Prof. Dr. Gerrit Heinemann vom eWeb Research Center der Hochschule Niederrhein in Mönchengladbach. Diese Entwicklung kann die Bayerische Landes-zentrale für neue Medien (BLM) nicht kalt lassen. Als Aufsichtsbehörde u.a. für den lokalen Rundfunk "sind wir auch verantwortlich für die Wirtschaftlichkeit der Angebote", sagte BLM-Präsident Siegfried Schneider am Donnerstagabend in Regensburg. Brechen dem lokalen Handel Umsätze weg, dann fehlen den lokalen Sendern wichtige Werbeeinnahmen. Das 1. Ostbayern-Forum der BLM am 31. Januar 2013 in Regensburg zum Thema "E-Commerce und Multichannel - Herausforderung für Einzelhandel, Städte, ländlichen Raum und lokale Medien" omkhjd jde bqxtogur Encohrshz oog necys Dgqiopdxwivrejltv dtir Ktqzvbz-ssujkbfa.
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