Das fränkische Unternehmen FISHBULL Franz Fischer Qualitätswerkzeuge GmbH (FISHBULL) hat sich für die Digitalisierung seiner Einzelhandelskette „Sonderpreis Baumarkt“ die Jenaer Full-Service-Digitalagentur dotSource ins Boot geholt. Im Zuge dessen wurde u. a. ein Product Information Management-System aus dem Hause Akeneo eingeführt. Mit Hilfe des PIM-Systems sollen die Nutzung der Daten effizienter gestaltet und Prozesse automatisiert werden. Gleichzeitig mit der PIM-Lösung konnte dotSource erstmals weltweit den Akeneo Onboarder bei einem Retailer implementieren. Mit dem Onboarder sollen künftig Produktinformationen zwischen Lieferanten und Sonderpreis Baumarkt wesentlich schneller, bequemer und effizienter ausgetauscht werden können als bisher.
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