Ooyala, führender Anbieter von Premiumtechnologie für Video-Publishing, Produktions-Workflows, Analytics und Monetarisierung, ist damit der erste auf Videos fokussierte Ad-Tech-Anbieter, der holistische Werbeplattformen bietet, indem er seine Ad-Server- und Programmatic-Plattform in einer Lösung kombiniert. Das Unternehmen hat heute eine neue Version von Ooyala Pulse veröffentlicht. Diese ermöglicht den üblicherweise getrennten Anzeigenvertriebsteams, zusammenzuarbeiten und auf Inventar auf einer gemeinsamen Plattform zuzugreifen. Dadurch können sie gleichzeitig sowohl direkt vertriebenes als auch programmatisch gehandeltes Inventar verwalten. Sender und Publisher haben somit mehr Kontrolle über ihre gesamten Ad Operations, um TKPs zu erhöhen und die Fillrate zu optimieren. Außerdem gibt Ooyala Pulse jederzeit Informationen darüber, jcdidqo Ngvdoslqfsmwqf bpl esbcumvfqqnrtxm Cogzex drl Rrvdxxdabq qlgaubhh dkgw.
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