Der Kunde von heute verbringt mehr Zeit online als jemals zuvor - über verschiedene Endgeräte und an diversen Orten. Stark sozial vernetzt, verlangt er nach spannenden Erlebnissen und relevanten Echtzeit-Informationen. Dieses Nutzerverhalten konfrontiert Unternehmen rund um den Erdball mit enormen Herausforderungen. Im Rahmen der Studie wurde darum ermittelt, ob und wie Marketing-Technologien und -Services genutzt werden, vl wtb pbgxu Clpmbl-Bx Foopuipjcfh dr sjybab.
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