B2B-Unternehmen erhalten über ihre Webshops zwar wertvolle Einblicke in das Kaufverhalten und die Bedürfnisse ihrer Kunden, nutzen diese Daten jedoch häufig noch zu wenig, um bessere Geschäftsentscheidungen zu treffen und ihr Online-Geschäft nachhaltig voranzutreiben. Zu diesem Ergebnis kommt eine aktuelle Studie von Sana Commerce mit dem Titel „Digitale Transformation & E-Commerce Report 2018/19“.
Demnach verwendet mit 42 Prozent die Mehrheit der 559 befragten B2B-Organisationen weltweit Daten aus ihrem Webshop zur Verbesserung des Kundenservice. Doch nur 32 Prozent nutzen diese zur Optimierung der Customer Experience, lediglich 24 Prozent setzen sie für eine genaue Analyse des Einkaufsverhaltens ein.
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Demnach verwendet mit 42 Prozent die Mehrheit der 559 befragten B2B-Organisationen weltweit Daten aus ihrem Webshop zur Verbesserung des Kundenservice. Doch nur 32 Prozent nutzen diese zur Optimierung der Customer Experience, lediglich 24 Prozent setzen sie für eine genaue Analyse des Einkaufsverhaltens ein.
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