SAP hat heute die Verfügbarkeit der Lösung SAP Precision Retailing bekanntgegeben. Sie ermöglicht es Unternehmen, ihre Kunden im Augenblick ihrer Kaufentscheidung zu erreichen. Mithilfe der Softwarelösung können Unternehmen ihren Kunden personalisierte Angebote und Vorschläge in Echtzeit unterbreiten - und das über sämtliche Kommunikationskanäle hinweg, seien es mobile Endgeräte, Kiosksysteme in den Läden oder Webseiten. SAP kündigte zudem die mobile App SAP Retail Store Ops Manager an, mit der die Produktivität im Laden gesteigert werden kann. Diese Ankündigungen erfolgten im Rahmen des SAP Retail Forum North America, das vom 1.-3. Oktober 2012 in Dallas, Texas stattfindet.
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