Voice Assistants in Marketing: The Start of a New Era
Since the quantum leap in AI in recent years, voice assistants are finally living up to their promises: They now serve as practical tools for communication between humans and machines. Find out how voice assistants are transforming marketing.
DMEXCO Podcast: David Kostman on Teads’ strategy and brand performance
David Kostman, CEO of Teads, talks about the merger of Outbrain and Teads and why brandformance is the future in the DMEXCO Podcast.
POS Marketing in 2025: Retail Media, AI, and the Shopping Experience
The point of sale is one of the ultimate touchpoints for branding and sales promotion. Retail media is driving innovation in this area, but AI is also expanding the possibilities for point-of-sale marketing.
“Be Bold. Move Forward.” DMEXCO’s 2025 motto sets the course for the industry of the future.
Artificial intelligence is transforming the economy, while geopolitical and economic uncertainties are challenging companies around the world. In this age of transformation, DMEXCO 2025 will send a clear message: Courage and determination are crucial to driving innovation and ensuring sustainable success. "Be Bold. Move Forward" will be the motto as the leading digital marketing and technology business event unites pioneers and leaders. Speakers and attendees will gather in Cologne to develop real-world solutions, set trends and actively shape the digital future.
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