Crystal Semantics kam 2004 mit seiner Lösung für semantisches Targeting auf den Markt und wurde 2006 von der ad pepper media International N.V übernommen. Crystal Semantics hat als das Ergebnis über zehnjähriger Arbeit und Entwicklung eines Teams aus Linguisten, Enzyklopäden und Adserving-Entwicklern unter der Leitung von Prof. Dr. David Crystal, einem führenden Sprachwissenschaftler unserer Zeit, die iSense-Technologie entwickelt.
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