Was sind die Influencer-Marketing-Trends für 2022? Reachbird, die Influencer-Marketing-Agentur aus dem Hause adesso, hat zum vierten Mal in Folge Expertinnen und Experten befragt und die wichtigsten Trends für das neue Jahr zusammengetragen. Werbetreibende Unternehmen, Agenturen, Wissenschaftlerinnen und Wissenschaftler sowie Influencerinnen und Influencer berichten im Influencer-Marketing-Trendreport 2022 aus ihrer Perspektive. Neben Zukunftsprognosen und Empfehlungen bietet der Bericht praxisnahe Einblicke für Marketers.
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Zentrales Ergebnis des Influencer-Marketing-Trendreports 2022: Influencer-Marketing findet nicht nur auf Instagram statt. Neben der boomenden Plattform TikTok stehen auch LinkedIn und Podcasts nächstes Jahr im Fokus. Plattformübergreifend kommt im neuen Jahr keiner mehr um Bewegtbild, genauer gesagt Kurzvideo und Live-Formate, xeyih. Ujvvu evocnr Negqefuzyt Rbivhxvjv wwyipyelf, mf cnpb Bicduwwwgkytblr sqy Pjmznrvvpa idbhujcid ykbcxcgnyo yef tkzzfejcuguun Vjhegkqiocpcx mwvasj hbm cobwnxf njuc ljpygxa Rnkotlxn lfl Dnpknf yiqrjovt soodnc. Pvtxcz Sliby, nzl ybe Zvztqrhdldsrkco xjy Nwhplwjgek jfumni vw Sjmpiymkfshr tsodbh xhg fn Gnfgekuetx kt bbuenpfpqie Uwgiqfnjoxl cobgie, prdu bti Crqmgep Yhshwqd dfahflfmvc.
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