Die Apteco GmbH, Anbieter von Datenanalyse- und Kampagnenmanagement-Software, startete mit der Webinar-Reihe „Easy Data. Powerful Marketing“ in den Frühling. Die rund 160 Teilnehmer erfuhren in insgesamt drei Teilen, wie Data-Driven Marketing in der Praxis aussehen kann – von der Datenanalyse bis hin zu automatisiertem Kampagnenmanagement. Der dritte und letzte Teil widmete sich der dazugehörigen Strategie. Unter dem Motto „Digitales Kampagnenmanagement: Von der Gießkanne zu Data-Driven Marketing“ erläuterte Apteco-Partner Bertelsmann campaign, wie Unternehmen mit dem Ansatz „Data-Insight-Action“ datengetriebenes Marketing umsetzen. Durch Kurzumfragen wurden die Teilnehmer aktiv in das Webinar eingebunden. Die Ergebnisse lieferten interessante Einblicke zum Status-Quo von Data-Driven Marketing in ucpzramio Rrnfbtzysce.
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