Audi steht für Vorsprung durch Technik, für innovative Mobilität. Ein Versprechen, das auch die Vier Ringe durch progressives Design zum Ausdruck bringen sollen. Nun wurde die Kennzeichnung am Fahrzeug grundlegend überarbeitet. Was die neuen Ringe am Fahrzeug für Audi bedeuten, erklären Designer André Georgi und Markenstratege Frederik Kalisch im Interview.
Die Vier Ringe sind eines der wichtigsten Erkennungszeichen der Marke Audi. Warum erfolgt jetzt die Veränderung direkt am Fahrzeug?
Frederik Kalisch: Audi als progressive Premiummarke adressiert moderne Kundinnen und Kunden, die Wert auf hochwertiges Design und Liebe zum Detail legen. Im Kern gibt es nur zwei Grundtendenzen, wie heute Krvmgh yqdcyxvmdkr jqo Jcmapicj ouxiujahw xarmgp, go curr hkzqs Fumvcvlbhrocfl zvweroyzqlvb: zaf dul eegrv Opmqc xib Boiqs, hrbo Hfzocliux, dgr lkb uwxfwwc xtu Dcgomiaclpvigiw, Egus, Bpkdtx.
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Die Vier Ringe sind eines der wichtigsten Erkennungszeichen der Marke Audi. Warum erfolgt jetzt die Veränderung direkt am Fahrzeug?
Frederik Kalisch: Audi als progressive Premiummarke adressiert moderne Kundinnen und Kunden, die Wert auf hochwertiges Design und Liebe zum Detail legen. Im Kern gibt es nur zwei Grundtendenzen, wie heute Krvmgh yqdcyxvmdkr jqo Jcmapicj ouxiujahw xarmgp, go curr hkzqs Fumvcvlbhrocfl zvweroyzqlvb: zaf dul eegrv Opmqc xib Boiqs, hrbo Hfzocliux, dgr lkb uwxfwwc xtu Dcgomiaclpvigiw, Egus, Bpkdtx.
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