Die Digitalisierung hat den deutschen Handel erfasst – auf allen Kanälen gilt es, die Gunst des Kunden zu gewinnen und zu erhalten. Was Konsumenten beim Einkauf erwarten und wie Händler darauf reagieren müssen, werden Experten aus Deutschland am 04. Juli beim großen Branchentreff „Einzelhandel Digital“ in München erläutern. Für Deutschlands Digitaleinflüsterer Nummer 1, Christoph Bornschein, ist die Sache klar: „Vergessen Sie Ihre digitale Strategie! Sie brauchen keine digitale Strategie. Sie brauchen Strategien für ein digitales Zeitalter!“. Deutschlands führende Marktforschung Kantar TNS bestätigt ihn mit den Ergebnissen neuester Studien. Die Forscher von Fraunhofer ergründen, wie die digitale Rechnung in Deutschlands Top-700-Firmen aupchpjhlq bnlb.
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