.
Das Wichtigste in Kürze
#Desire: Mercedes-Benz hat den Anspruch die begehrenswertesten Autos der Welt zu bauen, und treibt seine Luxuspositionierung konsequent voran.
#SensualPurity: Die Designphilosophie der Sinnlichen Klarheit verbindet Schönheit auf einzigartige Weise mit dem Außergewöhnlichen und kreiert so unerwartete und begehrenswerte Erlebnisse, die die Erwartungen der Kunden übertreffen.
#UnexpectedMoments: Mit der Neupositionierung als Luxusmarke richtet Mercedes-Benz Kommunikation und Marketing neu aus. Im Fokus steht, unvergessliche und einzigartige Momente zu schaffen, die weltweit konsistente Markenerlebnisse über alle Kundenkontaktpunkte hinweg bieten – und so Begehren für die Marken mit dem Stern wecken.
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Das Wichtigste in Kürze
#Desire: Mercedes-Benz hat den Anspruch die begehrenswertesten Autos der Welt zu bauen, und treibt seine Luxuspositionierung konsequent voran.
#SensualPurity: Die Designphilosophie der Sinnlichen Klarheit verbindet Schönheit auf einzigartige Weise mit dem Außergewöhnlichen und kreiert so unerwartete und begehrenswerte Erlebnisse, die die Erwartungen der Kunden übertreffen.
#UnexpectedMoments: Mit der Neupositionierung als Luxusmarke richtet Mercedes-Benz Kommunikation und Marketing neu aus. Im Fokus steht, unvergessliche und einzigartige Momente zu schaffen, die weltweit konsistente Markenerlebnisse über alle Kundenkontaktpunkte hinweg bieten – und so Begehren für die Marken mit dem Stern wecken.
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