Die Markteinführung des neuen CLA Coupés begleitet Mercedes-Benz mit einem emotionalen Film, der ab 30. April auf Mercedes-Benz YouTube zu sehen ist. Der Fünf-Minüter erzählt eine Geschichte von Jugend und Erwachsensein, von Angepasstheit und Nonkonformität. In einem fiktiven inneren Dialog stellt sich ein junger Erwachsener rückblickend den Träumen und Wünschen seines jüngeren Ichs. „Folge deinen Regeln.“ lautet entsprechend auch die Botschaft des neuen CLA Coupés. Über die Kampagne hinaus will die Marke Mercedes-Benz Menschen ermutigen, ihrer inneren Stimme zu folgen und die wichtigen Dinge im Leben auf individuelle Weise zu tun.
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