Die bereits vierte Ausgabe des MICE Club LIVE fand am 19. + 20. Juni 2017 zum Thema ‚Future Trends: Tiefgreifende Veränderungen in Produkt-, Vertriebs- und Arbeitswelten und ihre Auswirkungen auf die Eventbranche‘ in München statt. 120 Teilnehmer freuten sich über zahlreiche Impulse zu den verschiedensten Trends, lernten abwechslungsreiche und spannungsgeladene Locations kennen und reflektierten in wechselnden Workshop-Settings, wie sich die Future Trends auf die MICE- und Eventbranche auswirken werden. Highlight war der Auftritt von Stefan Liske, PCH Innovations, als Keynote-Speaker, der den Teilnehmern die Möglichkeit eröffnete, einen Blick in die Entwicklungsabteilungen der führenden Automotive-, Kommunikations- und Internetkonzerne zu werfen.
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