DoubleVerify ("DV") (NYSE: DV), eine führende Mess- und Analyseplattform für digitales Marketing, gab heute die Einführung des DV Campaign Automator für den Google Campaign Manager 360 bekannt. Der DV Campaign Automator ist die erste Lösung seiner Art, die den gesamten Prozess des Kampagnen-Traffickings optimiert – von der Kampagnenerstellung und dem Anpassen der Einstellungen bis hin zum Tag-Management, der Abrechnung und dem Reporting – sowie manuelle, sich wiederholende Tätigkeiten beseitigt, die die Kampagnenplanung und -ausführung behindern können. Der DV Campaign Automator funktioniert über alle Formate und Geräte hinweg, einschließlich Desktop, Mobile Web, Mobile App und CTV.
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