Der Onlinehandel in Österreich und der Schweiz zeigt sich stark und dynamisch. So ist der Umsatz der Top-250-Onlineshops in Österreich 2016 um 8,6 Prozent gewachsen, in der Schweiz liegt die Umsatzsteigerung bei knapp 9 Prozent. „Das Wachstum findet sich allerdings vor allem bei den jeweils 150 umsatzstärksten Onlineshops – danach sind die Wachstumsraten geringer oder sogar negativ“, erklärt Christoph Langenberg, Projektleiter Forschungsbereich E-Commerce im EHI. Für Bewegung im E-Commerce-Markt der Alpenländer sorgen zudem zahlreiche Neueinsteiger in den jeweiligen Rankings der 250 umsatzstärksten Onlineshops. Ein Rückgang zeigt sich hingegen bei den Mehrkanal-Aktivitäten in beiden Ländern. So ist die Anzahl der Multi- yvd Gmofhkxwdcw-Croqqne gx xjadov Otnolpo xknntokh. Noxt dizkc fob Cwsadw „S-Szuepgfu-Urimn xzgxaqmvfo/Tfhgucm 8283“ jra GTH nke Qufxscgs.
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