The state of the pharmaceutical union has meant massive marketing effort put toward detailing, but a dramatically less receptive audience. This is changing as sales forces around the world are being slashed. e-Detailing represents a way to maximize sales force efforts, cut costs and increase both interaction with physicians and bottom line sales and profit. As such, e-detailing forms vary in popularity and usage but are part of the marketing investment of all the top 20 pharmaceutical companies.
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