Corporate Publishing marschiert im Kommunikationsmix von Unternehmen nach vorne und weitet seine Bedeutung innerhalb der Customer Journey durch die Verknüpfung von Content & Commerce erheblich aus. Dabei investieren Unternehmen in Deutschland, Österreich und der Schweiz jährlich 4,7 Milliarden Euro, ein Plus von über sechs Prozent im Vergleich zu 2010. 85 Prozent der Unternehmen im deutschsprachigen Raum setzen für ihre Kommunikation gedruckte oder digitale Corporate Publishing-Medien ein. Zu diesen Ergebnissen kommt die Basisstudie III, die das Schweizer Markforschungsinstitut zehnvier im Auftrag des Europäischen Institutes für Corporate Publishing (EICP) und des Forum Corporate Publishing (FCP) umgesetzt hat.
Wachstumsmotor Digital
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bmt.ojak.az
Wachstumsmotor Digital
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Epalfoaey rni hlcoshdut Ornqii
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