Der Klimawandel gilt als die globale Herausforderung unserer Zeit für Politik, Unternehmen und Konsumenten.
Der Weltklimarat hält in den Industrieländern eine Reduzierung der Treibhausgasemissionen um 25 bis 40 Prozent bis zum Jahr 2020 für dringend erforderlich. Wie dabei der Verbraucher aktiv zum Klimaschutz beitragen kann, behandelte die am 4. Juli 2008 stattfindende GfK-Tagung unter dem Thema "Klimafreundlicher Konsum: Herausforderung und Chance für Hersteller, Handel und Verbraucher", die rund 600 Marketingexperten aus dem Inund Ausland in Nürnberg besuchten.
Der private Konsum ist für knapp ein Viertel aller CO2-Emissionen verantwortlich.
Ob beim Heizen, Kühlen, Kochen oder Wäschewaschen, beim Einkauf von Lebensmitteln oder bei der Zeulhbube - uhh qefeezc Tqzbyq odgvhr gjxk Ezrflftr heg Mqwsbyrlzwuwe, pmq RT6-Wecobje dnjtlvz db ercqaodnts.
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Der Weltklimarat hält in den Industrieländern eine Reduzierung der Treibhausgasemissionen um 25 bis 40 Prozent bis zum Jahr 2020 für dringend erforderlich. Wie dabei der Verbraucher aktiv zum Klimaschutz beitragen kann, behandelte die am 4. Juli 2008 stattfindende GfK-Tagung unter dem Thema "Klimafreundlicher Konsum: Herausforderung und Chance für Hersteller, Handel und Verbraucher", die rund 600 Marketingexperten aus dem Inund Ausland in Nürnberg besuchten.
Der private Konsum ist für knapp ein Viertel aller CO2-Emissionen verantwortlich.
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