hybris, Anbieter der weltweit am schnellsten wachsenden Commerce-Plattform und erklärter Branchenführer bei führenden internationalen Analysten, ermöglicht die Integration von Adobe® Analytics, einer zentralen Komponente der Adobe Marketing Cloud, in seine hybris Commerce Suite. Das Ergebnis ist eine Gesamtlösung umfassender Digital Marketing Intelligence für wichtige Aufgaben wie Messung, Segmentierung, Targeting und Optimierung. Das gemeinsam von Adobe und hybris entwickelte Integrationsmodul bietet modernste Echtzeit-Analysefunktionen für das Online- (Web, Mobil, Social, Video) und Offline-Marketing. Mit der Lösung erhalten Unternehmen eine mehrdimensionale Sicht auf ihre Kunden, so dass sie jede einzelne Interaktion exakt anpassen und personalisieren können. Das Integrationsmodul steht im hybris Extend Marktplatz naw Mhizaullb.
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