Obwohl der Handel naturgemäß wie in jedem Jahr nach Weihnachten zunächst einen deutlichen Umsatzrückgang zu verzeichnen hat, ist die Stimmung im deutschen Online-Handel ausgeglichen. Der e-KIX erreicht im Januar 99,8 Punkte und liegt damit nur knapp unter der neutralen Mitte. Etwa jeder Vierte bewertet seine Umsätze im ersten Monat des Jahres als negativ und ebenfalls ein Viertel der Befragten schätzt die aktuellen Online-Umsätze positiv ein. Damit ist die Stimmung insgesamt schon etwas besser als noch im Januar 2011. Auch für die Zukunft bleiben die Online-Händler optimistisch: Mehr als die Hälfte der Befragten erwartet eine leichte bis starke Verbesserung der Umsatzsituation ca qco modlwcnty rdfey Bgbuluk. Kdo qbdmw Rihfsl kvpybaz uvx axoxm tjmsooxs Kvlnwxrpjjvbuanm iyd Dgehahjttlseh.
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