Als Anbieter von Software-as-a-Service-Lösungen (SaaS) für das Kundenbeziehungsmanagement ist Salesforce die unangefochtene Nummer 1 auf dem CRM-Markt – sowohl international als auch hierzulande. Doch während das Umsatzwachstum zwischen 2018 und 2022 bei eindrucksvollen 24 bis 29 Prozent lag, war die Zuwachsrate in Deutschland zuletzt nur noch halb so hoch, was in erster Linie auf die Eintrübung des allgemeinen Investitionsklimas zurückzuführen ist.
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