Gezielte Employer-Branding-Maßnahmen wirken sich positiv auf das Arbeitgeberimage und die Rekrutierung aus: 58 Prozent der Unternehmen, bei denen der Personalbereich über eine eigene Einheit für Employer Branding und Personalmarketing verfügt, und 56 Prozent der Befragten, bei denen eine ausgearbeitete Strategie für Employer Branding und Personalmarketing vorhanden ist, schätzen sich selbst als attraktiver Arbeitgeber ein - das sind rund 15 Prozentpunkte mehr als der Durchschnitt. Das ergab die Kienbaum-Studie "HR Strategie & Organisation 2012/2013". Dafür hat die Managementberatung 240 Unternehmen verschiedener Größen und Branchen aus Deutschland, Österreich und der Schweiz befragt und dabei als Schwerpunkt die Aktivitäten der Unternehmen in den Czevzashq Vspzcmng Gkgcbczl jfd Rcoxjlykplwg mvfspgphiv.
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