66 Prozent der Schweizer Führungskräfte von börsennotierten Unternehmen sehen in Investor Relations (IR) einen Bereich mit zunehmender Bedeutung. Rund ein Viertel der Führungskräfte gehen davon aus, dass 20 29 Prozent des Aktienwertes durch kommunikative Faktoren be-stimmt wird. Obwohl die Führungskräfte den Informationen zur Branchenentwicklung und Konkurrenz eine sehr hohe Bedeutung beimessen, veröffentlichen nur 49 Prozent der befragten Unternehmen Informationen dazu. Dies sind einige der Erkenntnisse, die aus der Studie -Investor Relations und Corporate Reporting bei börsennotierten Unternehmen in der Schweiz- von PricewaterhouseCoopers und Kirchhoff Consult hervorgehen.
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