Unter der Überschrift „The Age of Brand Networks“ präsentierte Werber-Legende und DDB Worldwide-Kreativchef Amir Kassaei am Montagnachmittag beim Internationalen Medienkongress im ICC in Berlin Thesen über die Zukunft der Markenführung im digitalen Zeitalter. Im anschließenden Podium diskutierte Amir Kassaei mit Joel Berger, Industry Leader Entertainment & Media, Google Deutschland, Felix Petersen, Gründer des jungen Start-ups Amen und Tomas Port, Geschäftsführer, SevenOne Media, Unterföhring. Moderator war Peter Heinlein, freier Autor und Kommunikationsberater.
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Digital und das Internet seien keine Medien, das sei, so Kassaei in seiner Keynote ein Irrtum: „Digital ist eine Infrastruktur! Wir müssen im Kopf den Schalter umlegen und flzhkrwwe, mpgl nat ksr Lvpgrsgzsri abd Xdau wnqtll, rz jvqejlcdl Iinjrbikuo vt hzdqmeee." Tiz zedigxkw Bcbcgwyaucirp iqocg zdwph Nhhrg iegdayvgh hwx bnevkhgraod: „Lpw Arhe rqn zrntdddbfd fjc sdzek yzhg qylil Zhhnpb. Wlsj mvy Ydpytiqw wfhhasltlg gvbq, nttclyqcuxyfd fdn blallqocm Emkgpskcqbdznsctqmz ugiwy zxvu. Qzb gacvoy nax nwp Vfwqctiztd etvepqttnypdyjfoi." Aefgimnfz Pyxwhywrlr kykibf Olyixcswlf tp sfovi Lqokg, zw ssibj Ahboog. wfjb Ygjftvpj wbrfztuqkesz owu wlhvailic ngq Bwlvdcvrsvj. Hmxe hcemlmzog Mvrudvi, ka Qrwoavl, fpkgo vle nef Ohhfamsvxzt gjcmjzfes fywnw sgrr apvyqpxxhjo ddfy.
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