E-Business wird auch für B2B-Beziehungen im Maschi-nenbau zum Wachstumsmarkt und Hoffnungsträger. Bis Ende 2013 prognostiziert Forres-ter Research für den B2B-E-Commerce-Markt allein in den USA ein Volumen von 559 Mil-liarden US-Dollar - mehr als doppelt so viel wie im B2C-Geschäft (252 Mrd. US-Dollar). Der globale B2B-Markt für E-Business ist Schätzungen zufolge mehrere Billionen US-Dollar groß. Jedoch nutzen nur 25 Prozent der B2B-Vermarkter E-Commerce-Lösungen, heißt es in einem "White Paper" des Software-Herstellers Oracle aus 2012. Die Weichen auf Wachstum sind indes gestellt: Ebenfalls 2012 hätten über 80 Prozent der weltweit befragten B2B-Unternehmen in E-Commerce-Plattformen investiert, so eine Oracle Studie aus 2013.
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