Von zickigen Email-Clients über mimosenhafte Spamfilter bis zu den Grenzen knallharter Zahlen. Acht praxisnahe Tipps von postina.net für erfolgreiches Email-Marketing.
1. Die Darstellung der Email mit Zustellbarkeitstest prüfen
Email Clients sind manchmal "zickig". Die einen akzeptieren den Quellcode anstandslos, andere stolpern über Kleinigkeiten und der Quellcode muss überarbeitet und angepasst werden. Da auch auf Client-Server-Seite immer wieder Veränderungen durchgeführt werden, muss man immer wieder neu überprüfen, welche Programmierung zum Beispiel bei Google-Mail problematisch ist und welche bei Lotus Notes, Thunderbird oder Outlook 2007/2010. Eine gute Darstellung der momentanen Situation findet sich bei http://www.campaignmonitor.com/css/.
2. Die Adressdatei richtig pflegen
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1. Die Darstellung der Email mit Zustellbarkeitstest prüfen
Email Clients sind manchmal "zickig". Die einen akzeptieren den Quellcode anstandslos, andere stolpern über Kleinigkeiten und der Quellcode muss überarbeitet und angepasst werden. Da auch auf Client-Server-Seite immer wieder Veränderungen durchgeführt werden, muss man immer wieder neu überprüfen, welche Programmierung zum Beispiel bei Google-Mail problematisch ist und welche bei Lotus Notes, Thunderbird oder Outlook 2007/2010. Eine gute Darstellung der momentanen Situation findet sich bei http://www.campaignmonitor.com/css/.
2. Die Adressdatei richtig pflegen
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