Im vergangenen Jahr legte Shopware einen Meilenstein und entwickelte das hochmoderne Feature „Guided Shopping“. Guided Shopping ist ein Tool zur direkten Interaktion mit dem Kunden im Shop. Das Feature ist etwa dazu geeignet, kundenorientierte Live-Video-Events im Shop zu veranstalten, ohne zwischen Präsentations-Tool, Videokonferenz-System und Shopseiten hin- und herwechseln zu müssen. Die Wortmann Gruppe ist mit ihren vielseitigen Schuhmarken weltweit bekannt und ergänzt mit der neuen Funktion als erster Kunde von Shopware ihr B2B Onlinebusiness. Im Interview gibt Marcel Korzen, Manager Digital Sales & Projects bei der Wortmann Gruppe, Auskunft über die genauen Hintergründe zum Einsatz der Funktion bei Wortmann:
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