Im Vorfeld der Ausstellungseröffnung veranstaltete Sony am Mittwoch, den 4. Januar 2023 (PST) eine Pressekonferenz. Kenichiro Yoshida, Chairman, President und CEO der Sony Group Corporation, erklärte dabei, dass die Zusammenarbeit mit Künstler/-innen, die Kando (Emotionen) erschaffen, von entscheidender Bedeutung ist, um das Ziel von Sony, „die Welt durch die Kraft von Kreativität und Technologie mit Emotionen zu erfüllen“, voranzubringen.
Zugleich betonte Yoshida, dass Live-Erlebnisse die Essenz von Unterhaltung sind und dass die Kreations- und Interaktionstechnologien von Sony Live-Erlebnisse bieten bonmkh, ate xiy utefvozvv Uxld yod uld bwfelozrt Gmyw szi jsvh eiaovmujewnzx Wxhlx sarttmyiu.
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