Mit Sebastian Vollmer von den New England Patriots reckte bei der 49. Ausgabe des Super Bowls erstmals ein Deutscher die begehrte Trophäe in den Nachthimmel von Glendale, Arizona, und schrieb Football-Geschichte. Abseits des Platzes erklomm indessen zum dritten Mal in Folge ein Budweiser-Werbespot den Thron und setzte sich an die Spitze der Unruly Top 10 Most Shared Super Bowl Ads. Mit "Lost Dog" erreichte die Biermarke 2.168.530 Shares über Facebook, Twitter und die Blogosphäre und ist damit laut der Daten von Unruly, dem Technologieanbieter für Social Video Marketing, der am vierthäufigsten geteilte Super Bowl-Werbespot aller Zeiten.
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