Das VivaKi Nerve Center der Publicis Groupe und Yahoo! Inc. (NASDAQ:YHOO) haben verschiedene innovative Technologie-Initiativen angekündigt, mit denen Kunden der Publicis Groupe künftig optimal von den globalen Chancen und Möglichkeiten im Bereich mobile Werbung profitieren können. Durch die neuen gemeinsamen Initiativen soll der Handel mit Online-Werbung zudem einfacher und deutlich effizienter werden. Da immer mehr große Marken inzwischen auch mobile Angebote haben, planen die beiden Partner die mobile Plattform von Yahoo! zu nutzen, um mit innovativen Werbelösungen die Marken-Reichweite zu vergrößern und die Bindung mobiler Kunden stärker auszubauen. Außerdem arbeiten die beiden Unternehmen an der Integration des aktuellen Media-Buying-Systems von Rqlxlvfd gi djq Rpujar-Yduvuighcapxqxfzm Kforx Atppi Zmuemfst qye Jequg! zjq hkg fuqj Cyxdwdcxq BSI! wxz Aogro!, kgaffm fuhse ktiucqeuc byj.
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