Chuck Evanhoe, Chairman of the AIM Board of Directors, who initiated the association's latest strategic effort said, "The value of the AIM global community can be seen every day thanks to innovators and leaders who create the new technologies that improve lives and set the standards that others will follow. AIM not only has a rich history, but an enduring commitment to the future as those innovations and technologies evolve in the future." In addition to a new logo, AIM will introduce a new tagline -- Advancing Identification Matters -- as part of the launch. "AIM is indebted to both the leaders who make up the AIM Board and the talented individuals who dedicated many hours of their time to achieve this outcome," said AIM Chief Operating Officer Mary Lou Bosco. "We are all excited to launch this new branding effort, especially because it symbolizes the importance of our industry focus and connects every member within the global community of AIM." The first major publication to feature AIM's new branding will be its annual Year in Review, expected to release before month's end.
For additional information, or to request interviews with members of the AIM Board or Strategic Branding Team, contact AIM by email or phone (+1.724.742.4470).