For business, the 21st century is the age of big data, data mining and sales intelligence. Marketing and sales supply vast amounts of data that remain unused unless downstream processes are adopted. Companies that wish to hold their own against competition must analyse this data and use the insights obtained by adopting a strategic approach: for example, these can be aimed to continuously optimise the way they address target groups, acquire new customers and align their offerings with demand. Location intelligence uses geographically referenced data, positions customer information in a spatial context therefore providing the foundation for geomarketing activities.
When it was founded in 2010, casaGeo Data + Services GmbH was primarily operating as a provider of small-scale sociodemographic and socioeconomic data and analyses. Over the course of ten years, the company has expanded by offering a comprehensive range of business and location intelligence solutions with a focus on analytical CRM and customer data platforms.
The relatively young discipline of geomarketing has been significantly influenced by the innovative ideas and solutions offered by casaGeo GmbH. Milestones in the company's history include the early development of layer technology for the calculation of fine-scale data (2010), the digital block design map of Germany as an ideal representation of settlements on a unified map intended for a theme-based representation of socio-demographic and economic content (2011), as well as the integration of individual digital maps into the Tableau visualisation software, a service offered for the first time in Europe (2012). In 2013, following these successes, casaGeo became the first partner of US data analysis specialist Alteryx in the German-speaking area. The rollout of GeoApp, an innovative geomarketing solution developed by Alteryx, follows in 2015. CasaGeoSpatial integrates services offered by the Dutch HERE Maps services into Alteryx Designer and Alteryx Server.
Over the course of 10 years, casaGeo has grown into a versatile and innovative provider of individual customer solutions thanks to several accomplished partnerships and has a positive future outlook. The past five years featured continuous growth in all areas. "The 2020 anniversary year will mark the most successful year in our company's history," affirms Dr. Werner Kiehn, founder and Managing Director of casaGeo Data + Services GmbH, not without pride. "We expect clear growth in the double-digit range. International business, in particular, both within Europe and beyond its borders, has shown above-average growth over the last two years."
When it was founded in 2010, casaGeo Data + Services GmbH was primarily operating as a provider of small-scale sociodemographic and socioeconomic data and analyses. Over the course of ten years, the company has expanded by offering a comprehensive range of business and location intelligence solutions with a focus on analytical CRM and customer data platforms.
The relatively young discipline of geomarketing has been significantly influenced by the innovative ideas and solutions offered by casaGeo GmbH. Milestones in the company's history include the early development of layer technology for the calculation of fine-scale data (2010), the digital block design map of Germany as an ideal representation of settlements on a unified map intended for a theme-based representation of socio-demographic and economic content (2011), as well as the integration of individual digital maps into the Tableau visualisation software, a service offered for the first time in Europe (2012). In 2013, following these successes, casaGeo became the first partner of US data analysis specialist Alteryx in the German-speaking area. The rollout of GeoApp, an innovative geomarketing solution developed by Alteryx, follows in 2015. CasaGeoSpatial integrates services offered by the Dutch HERE Maps services into Alteryx Designer and Alteryx Server.
Over the course of 10 years, casaGeo has grown into a versatile and innovative provider of individual customer solutions thanks to several accomplished partnerships and has a positive future outlook. The past five years featured continuous growth in all areas. "The 2020 anniversary year will mark the most successful year in our company's history," affirms Dr. Werner Kiehn, founder and Managing Director of casaGeo Data + Services GmbH, not without pride. "We expect clear growth in the double-digit range. International business, in particular, both within Europe and beyond its borders, has shown above-average growth over the last two years."
