Product Descriptions at the Touch of a Button
ROTHENBERGER Werkzeuge GmbH is one ofthe world’s leading manufacturers of pipe tools and pipe processing equipment. Quality is a core value that extends to both products and processes, and ROTHENBERGER considers its focus on data a crucial competitive advantage. The high data quality has enabled ROTHENBERGER to optimize the creation of product descriptions: With Parsionate the company introduced an AI-based content generation solution, automated processes and saved both costs and resources.
